Eshmoon: Production of Fruit Leather from Apples

One of Eshmoon’s main pillars also is its R&D lab, which continuously innovates new products and mixes.

Eshmoon Holistics is a brand of natural products that combines modern knowledge and traditional science in creating high-end natural products for our daily needs. Inspired in its creation by the philosophy behind the myth of the Canaanite god Eshmoon, the brand seeks to be holistic by combining the elements (principles) of natural and minimal processed ingredients, recyclable packaging, responsible marketing, and fair trade.

Video by Karem Monzer

Eshmoon Organics is the sub-brand of Eshmoon Holistics which comprises a variety of healthy alternative food items that are made from natural and organic ingredients. Adopting healthy principles of food combinations, the products are all gluten-free, sugar-free, and dairy free.

One of Eshmoon’s main pillars also is its R&D lab, which continuously innovates new products and mixes. 

Fruit Leather From Excess Apple Production 

Eshmoon’s proposed project under the Food System Challenge is based on an innovation that was developed in 2020, involving the production of fruit leathers. It was tested in the market on a relatively small scale in the summer of 2021 with private-label customers. 

With the program, Eshmoon aims to Increase fruit leather production from 200 kilograms a month to 13,000 kilograms a year in year two, increasing its income and also reducing the opportunity loss of the 25 fruit farmers that Eshmoon works with. The number is expected to become 33 in the first year of the project. 

The Food System Challenge

The Food System Challenge is implemented by the World Food Programme (WFP) and Berytech through support from the German Federal Ministry of Economic Cooperation and Development (BMZ).

The program’s main outcomes are enhanced food security, a well-functioning local food system, enhanced efficiency and resilience of cooperatives and SMEs working across different streams of the food systems, and increased employment opportunities, especially for women and vulnerable individuals.

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Karem Monzer

Karem Monzer is a journalist, filmmaker, and artistic activist. He holds a BA in Communication Arts and MA in migration, using his degrees for documentary production and cinematography, scriptwriting, editing, and content creation.

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