Posted on March 13, 2019
Ideas and creations of a human mind embodied in symbols, processes, inventions, designs literary works or others are what Intellectual Property (IP) refers to. IP laws were created to protect consumers, and reward creators and can therefore be utilized by startups, conglomerates and individuals in order to attain market share by having a time-limited monopoly or market share.
IP acts as a unique selling proposition (USP) of products or services, and helps create a sustainable and defensible differentiator for the underlying owner. However, in order to ensure the core assets (IP) add value and are constructive to the owner, one should bare the below points relating to IP.
It takes a talented and strategic entrepreneur to transfer Intellectual Property rights from a cost center to a competitive value generating asset.
About the Authors
Bahia Al Yafi is a consultant specialized in Intellectual Property advisory services at Al Yafi IP Group with a focus on Intellectual property consulting and prosecution including brand strategy, and strategic portfolio development and commercialization. She has extensive experience handling local enforcement programs and opposition and cancellation proceedings. Her practice also includes transactional trademark and patent matters, such as licensing agreements, sale and acquisition of intellectual property, commercialization of technologies, private label manufacturing, and settlement agreements, among other IP-focused transactions.
Bahia has extensive experience in developing and implementing effective branding and protection strategies for businesses ranging from small start-ups to multi-billion-dollar corporations, with particular expertise in the Middle East. Bahia has led the charge for Alyafi IP Group’s setup of its CSR strategy, and has worked closely with her team to develop key relationships with local businesses, governmental organizations and NGOs to support the firm’s CSR efforts.
Since joining Al Yafi IP Group, Bahia has taken a lead role in several of the firm’s initiatives relating to empowering youth, women and entrepreneurs in the region, in collaboration with several organizations including Berytech, Takamul, Astrolabs, Flat6labs, Injaz, Arabnet, UK Leb Tech Hub and Speed @BDD. Bahia has moderated multiple panels relating to trademark and patent laws in the GCC and has been a key speaker at MARQUES (2017).
Some of her more recent publications include: IP licensing (Marques 2018), IP Valuations (Marques 2017), Trademark litigation law book (Thomson Reuters 2017), and Patent litigation law book (Thomson Reuters 2018)
She is a member of MARQUES (Intellectual Asset Management), International Trademark Association (INTA) (Middle East Advisory Council) and the Licensing Executives Society.
Tima Hachem is a Manager in charge of the Patent Department within Al Yafi IP group with over 15 years’ experience in intellectual property management, assisting clients with protecting and managing their Intellectual Assets and IP portfolios.
She helps inventors and companies navigate the tricky path to obtaining a patent and advises clients on patent infringement and other areas surrounding intellectual property rights. She is also involved in assisting clients in market development, patent valuation and commercialization.
Hachem acquired experience in business planning and technology-driven start-up management while working as IP advisor and trainer for incubators in Lebanon and several Arab countries including Berytech, Takamul, Astrolabs, Dubai Impact Hub, Injaz, UK Leb Tech Hub, Speed, Flat6labs.
In addition, Hachem led the group in setting their CSR strategy, and assisted with developing key relationships with local businesses, governmental organizations, and NGOs to support the CSR strategy especially the startup initiative. She helped inventors and companies navigate the tricky path to obtaining a patent and advised clients on patent infringement and other areas surrounding intellectual property rights.
She is also involved in assisting clients in market development, patent valuation and commercialization. Some of her more recent publications include: Trademark litigation global guide Lebanon & KSA (Thomson Reuters 2013 & 2014), and Patent litigation global guide GCC (Thomson Reuters 2016 & 2017).
She is a member of the International Trademark Association (INTA), and The International Association for the Protection of Intellectual Property (AIPPI).