Digital Prestige is a full-stack product company providing end-to-end development of high-impact systems, and custom technological solutions to startups and companies that are seeking to innovate and develop their ideas.
Digital Prestige helps its partners reimagine and digitize their businesses while optimizing their workflows in a revenue-generating model, reflecting their vision and goals.
Their main aim is to introduce global standard processes into the MENA region to contribute to the Digital Transformation culture. Meanwhile, the introduction of new digital services will allow businesses to automate their industries and scale them up, thus creating additional job opportunities.
We talked to the Digital Prestige Team about the impact of the support received through their participation in the WEEL project, funded by the European Union and implemented by Expertise France.
Growth and Impact
“The WEEL Project provided us with the right tools and financial assistance in acquiring company assets. We were able to set the expansion plan in the MENA region and initiate the legal registration process of Digital Prestige in the UAE. The EU Funded project also gave us exposure through different workshops and conferences, and financing opportunities.
Growing in the MENA region comes with many challenges especially in raising awareness about the importance of digital transformation and introducing the agile methodology to ensure the sustainability of all digital solutions. A notable challenge would be competing with existing companies with relevant market shares, especially in the GCC.
Through WEEL Project, we have been able to tackle these challenges by recruiting and training a tech team on the latest technologies and on different global standard processes in building and launching digital solutions.
We’ve also invested in a team of business developers to outreach leads and spread awareness of Digital Prestige’s value proposition after setting a marketing strategy targeting different markets based on detailed market research and competitor analysis.
With new funding opportunities and networking assistance, our targets for 2023 will increase our team to 55, build and launch 10 additional projects, penetrate new industries and acquire clients in the MENA region. We’re also aiming to kick off the DP Academy to spread more awareness around the Agile Methodology and empower the youth by training them on international standards.”
WEEL is part of a larger programme, the EU for Women Empowerment (EU4WE), a 42-month programme (October 2019 – March 2023) funded by the European Union and implemented by Expertise France. It aims at promoting full and unconditional equality between men and women in Lebanon. The specific purpose of EU4WE is to reduce gender-based violence through women’s empowerment and enhance existing institutional mechanisms working towards gender equality.