What They Do:
Everythink design and produce happy stationery items and games. All Everythink products are conceptualized, designed, and produced in Lebanon. Their in-house talents collaborate with a network of Lebanese artisans and small businesses to create out-of-the-box unique products, made with love, with locally sourced and sustainable materials. Working with local communities and empowering them economically and socially is crucial to this growing company.
Entrepreneurial Journey:
“Our offering is based on designing the tools for our community so they can reconnect and the products are made in Lebanon. The pandemic altered the behavior of our customers as they are keener on enjoying time with people they love. They want to disconnect so they can reconnect with themselves and they are more socially and environmentally conscious and they want to be part of the overall solution especially with the ongoing economic crisis.
In dealing with the multiple crises, we believe in ‘circle of influence’, that there is always something you can do that is within your control. So, for example, instead of investing in heavy machinery we decided to use the expertise of local SMEs in printing, packaging, carpentry, etc… It’s our way to be part of the solution and create a shared value.
We also started by sending samples to potential customers in Dubai, and now our products are available in the mass market. We’re also designing educational games for some movies on Netflix, for governmental institutions, and international organizations.
We applied to the Les Pionnières De L’entrepreneuriat Francophone – OIF program because we have the passion and we have the know-how and the expertise on a local level but we didn’t have the expertise on the international level. It was the only way for us to go beyond our comfort zone and to tackle new markets that we knew nothing about. Through the program, we managed to remodel our business into gamification, having a better understanding of our Unique Value Proposition and achieving some ‘small wins’.
In terms of opportunities, we are looking into creating more games and spreading a clear message: games are for everyone and they are an amazing tool to spread awareness, transfer content, or promote your brand. There are a lot of emotions there, a lot of happy and most importantly memorable moments! Game design and gamification have shaped thousands of years of humankind, we want to push the democratization of games into the boundaries of a blue ocean where organizations will be using more games to shape their future with their internal and external customers.”
About ‘Les Pionnières de L’entrepreneuriat Francophone’
In 2021, the Everythink team, along with the MAD team, was selected to join the ‘Les Pionnières de l’entrepreneuriat francophone’, a program by ‘L’Organisation Internationale de la Francophonie’ launched in collaboration with a consortium made up of major French-speaking players in the entrepreneurial ecosystem, including Berytech in Lebanon. The program aims to support the companies selected in their growth phase and to mobilize investors to promote their access to financing.
