Zoom In: Reborn Athletes, Sustainable Activewear

Reborn are keen on optimizing athletic performance while adopting a sustainable process from A to Z. 

What They Do: 

Rebornathletes.com created solutions for the inefficient usage of resources in manufacturing fabrics and apparel. Their core mission is to create sustainable activewear that fits like a cloud on the conscience and the body so you can move guilt-free. They are keen on optimizing athletic performance while adopting a sustainable process from A to Z. 

Startup Experience: 

“Clean and sustainable technology is the pillar on which Reborn was founded. Our deep concerns regarding the current – and unfortunately deplorable – state of the planet and the environment have propelled us to introduce our line with a “green mindset”. It is also worth noting that the past years have witnessed a multitude of great success stories about entrepreneurs who grew their startups from a simple idea to a full-fledged business with the help of the Berytech team and its different programs. Joining the Cleanergy Accelerator Program seemed like the perfect place for us to set our foundation stones and build our business.  

Despite the current climate and the external factors that occurred this year, we successfully managed to validate the market demand, create our prototype and then our MVP, developed our e-commerce platform, and set up our local workshop which is now being developed into a factory. We believe that we were able to achieve the above because we were able to prove our sustainability and ethical standards by maintaining a high level of transparency in our supply chain and local production, we were able to develop a high-quality product locally that competes with international brands and-achieve a zero-waste production process. 

Based on the interesting and eventful year that we had, it is hard to limit our achievements to one, but it is fair to say that they all fall under one big umbrella which is the fact that we have indeed, and against all odds, founded the first sustainable apparels factory in the MENA region, making us the pioneers in this industry, in the region.  

By the end of our acceleration period, we are planning on fulfilling our pledge for our customers and target market, whether in terms of quality and performance of our pieces, transparency and ethics of our company, or the sustainability of pieces and processes adopted. Nevertheless, we are looking forward to becoming ready for investment by the end of the program. The Berytech team has shown great support in all aspects of our startup from its infancy to date.” 

Learn more about Berytech’s Cleanergy Accelerator program.

Picture of Maria Chahine

Maria Chahine

Maria joined Berytech in May 2020 and is currently a Communication & Outreach Officer. She coordinates department activities, manages information, and facilitates internal operations within the Department of Communication and Outreach.

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